Last Updated: February 2025

Ormsby Musical Instrument Pty Ltd, trading as Ormsby Guitars ("Ormsby Guitars", "we", "us", or "our"), is committed to protecting your privacy and handling your personal information securely and responsibly. This Privacy Policy describes how we collect, use, store, and disclose the personal information you provide when you interact with our websites (including, but not limited to, www.ormsbyguitars.com – the "Websites") as well as during offline interactions. This Policy forms an integral part of our Terms of Service. By accessing our Websites or providing us with information, you agree to the practices described herein.

1. Acceptance of Terms

By accessing our Websites or providing us with information, you agree to be bound by this Privacy Policy and our Terms of Service.

2. The Information We Collect

We collect various categories of information related to your use of our Websites and interactions with us:

2.1 Personal Information

• What: Your name, address, email address, telephone number, and other information that may personally identify you.
• When: When you subscribe to newsletters, register for events, participate in surveys, or purchase products or services.
• How: This information is voluntarily provided by you.

2.2 Order Information

• What: Specific details related to the products or services you purchase, including detailed specifications of guitars, components, accessories, and other items available on our e-commerce platform.
• When: At the time you place an order.

2.3 Billing Information

• What: Payment-related details, such as credit/debit card numbers, expiration dates, billing addresses, activation codes, and similar information.
• How: This information is securely transmitted to our third-party payment processors (e.g., PayPal, Reverb) in accordance with their respective privacy policies and terms of use.
• Note: Our dealers and distributors may, on occasion, require access to your contact or invoicing information when performing a service for you, but such access is granted on an individual basis and does not provide them with blanket access to our customer databases.

2.4 Other Information

• Information Provided by You: Additional details you voluntarily supply (e.g., through surveys), such as household income range, gender, product or service preferences, and other non-identifying information.
• Automatically Collected Information:
• Cookies and Similar Technologies:
• Third-Party Analytics:
• Data from External Sources:

3. How We Use and Share the Information

We use the information collected (collectively, the "Information") for the following purposes:

• To provide and support our services and products.
• To process your orders and manage transactions.
• To administer promotional and loyalty programs.
• To enhance and personalize your experience on our Websites.
• To gather feedback and communicate with you regarding our products, services, and promotional offers.

3.1 Sharing Your Information

• Service Providers: We may share your information with third-party service providers who assist us with payment processing, order fulfillment, technical support, customer service, and marketing. These providers have access only to the data necessary to perform their functions.
• Promotional and Marketing Partners: With your consent, we may share non-sensitive information with partners to offer promotions or personalized offers.
• Third-Party Advertising: We may work with advertising companies that use technologies such as pixel tags and web beacons to help analyze and optimize the advertisements you see online.
• Business Transactions: In the event of a merger, acquisition, reorganization, sale of assets, or similar corporate event, your information may be transferred as part of the business assets.
• Legal and Security Purposes: We may disclose your information if required by law, a court order, or to protect the rights, property, or safety of Ormsby Guitars or others.

3.2 Legal Basis for Processing

Where applicable (e.g., for users in the EU), our processing of your personal data is based on:

• Your Consent: When explicitly provided.
• Contractual Necessity: To fulfill our contractual obligations with you.
• Legal Obligations: To comply with applicable laws.
• Legitimate Interests: Provided that such interests do not override your fundamental rights and freedoms.

4. Data Retention

We retain your personal information for as long as necessary to:

• Provide you with the services you have requested.
• Comply with legal obligations.
• Resolve disputes and enforce our agreements.

Retention periods vary based on the type of data and the applicable legal requirements.

5. Accessing and Modifying Your Personal Information

If you have created an account on our Websites, you may access and update your personal, billing, and other information by logging into your account. Additionally, you can manage your communication preferences (for example, unsubscribing from newsletters) by following the instructions provided in our emails.
Note: Transactional communications related to your orders or account cannot be opted out of.

6. Data Security

We implement commercially reasonable technical and organizational measures—including the use of SSL encryption—to protect your information against unauthorized access, disclosure, alteration, or destruction. While we strive to secure your data, please be aware that no security system is impenetrable, and we cannot guarantee absolute security.

7. International Data Transfers

Our Websites and servers are operated in the United States. Therefore, if you access our Websites from outside the United States, please be aware that any information you provide may be transferred, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

8. Children's Privacy

Our Websites are not intended for children under the age of 13, and we do not knowingly collect personal information from such individuals. If you believe that a child under 13 has provided us with personal information, please contact us immediately so that we can take steps to delete the data from our records.

9. California Residents

California residents are advised that Ormsby Guitars currently does not implement "Do Not Track" mechanisms or behavioral advertising opt-out features. If you have any questions regarding this matter, please contact us using the details provided below.

10. External Links

Our Websites may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies and terms of use of any third-party sites you visit.

11. Use of Browsing Data for Marketing Purposes

We may retain and analyze data regarding your browsing activity (such as purchase history and articles viewed) to:

• Understand user trends and improve website navigation.
• Provide you with personalized product suggestions and relevant advertising.

This information is aggregated and does not personally identify you.

12. Data Protection Rights

Ormsby Guitars wants you to be fully aware of your data protection rights. Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right of Access: You can request copies of your personal data (a small fee may apply).
• Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
• Right to Erasure: You may request the deletion of your personal data under certain conditions.
• Right to Restrict Processing: You can request that we limit the processing of your personal data, under certain circumstances.
• Right to Object: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You may request that we transfer your data to another organization or directly to you, under certain conditions.

For residents of the European Union:
If you are in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR). To exercise these rights or if you have any questions regarding your personal data, please contact us using the details below.

If you wish to exercise any of these rights, please contact us. We will respond to your request within one month, in accordance with applicable law.

13. Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated above. We may update this Policy from time to time, and any changes will be posted on our Websites with an updated effective date. Your continued use of our Websites or services after such changes will constitute your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions about this Privacy Policy, need additional information, or wish to exercise your data protection rights, please contact us using the following details:

• Email: guitars@ormsbyguitars.com (please include “Privacy Policy” in the subject line)
• Address: Ormsby Musical Instrument Pty Ltd – Trading as Ormsby Guitars
  5-2/6 Tulloch Way, Canning Vale WA 6155

Copyright © 2004 – 2025 Ormsby Musical Instrument Pty Ltd
Ormsby Guitars is a trading name of Ormsby Musical Instrument Pty Ltd, located in Perth, Western Australia. This Privacy Policy is governed by the applicable local laws of Western Australia.